AI Based Digital Marketing Course
Master Digital Marketing in Just 4 Months
Course Description
Marketing isn’t new, but in today’s digital age, it’s smarter, faster, and more effective than ever before.
Our AI-Based Certificate in Digital Marketing course covers marketing strategies enhanced with AI tools and technologies to help businesses grow and optimize their operations.
This course is intended for beginners as well as professionals who aim to become experts in the fast-paced field of marketing.
Facts About
Digital Marketing
Digital Marketing is the Future
High-Paying Career Opportunities
What is Digital Marketing?
The term “digital marketing” is a combination of two concepts: digital and marketing.
Digital refers to anything connected to the internet or powered by technology, while marketing is the process of reaching and engaging potential customers.
Digital platforms such as YouTube, Facebook, Instagram, and other social media sites have become essential tools for connecting with audiences. When businesses use these platforms to reach potential clients, it’s called digital marketing.
In simple terms, digital marketing is the practice of growing businesses and increasing revenue through online channels. The professionals who plan and execute these strategies are known as digital marketers.
Benefits of Digital Marketing Course
Industry Skill
Low sales, poor branding, and declining customer engagement are the problems that businesses often face. Skilled digital marketers play an important role in resolving these issues and ensuring long term success of a business.
Work Flexibility
Digital marketing offers flexible work options, including remote jobs and freelancing, giving you control over your work-life balance.
Tremendous Job Opportunities
Businesses and their problems will always be there, and digital marketing remains a vital solution. Agencies need skilled professionals to execute effective strategies and drive results, ensuring high demands in digital marketing jobs.
Start Your Own Agency
With the right skills, hands-on experience, and a deep understanding of client management, operations, sales, and advanced marketing strategies, you can confidently establish and grow a successful digital marketing agency.
Grow Your Business
Whether you run your own company or a family business, you can efficiently grow it by managing marketing yourself or by building an in-house marketing team.
Earn as a Freelancer
Freelancing gives you the flexibility to work from home or any other convenient location of your choice, on a part-time or full-time basis. According to a report by Upwork, freelancers can earn anywhere from $20,000 to $31,000 per month.
Modules You Will Learn
Our 4-Month AI-Based Digital Marketing Course is designed to provide in-depth knowledge and hands-on experience in the latest digital marketing techniques. Here’s what you’ll learn:
| Introduction to Digital Marketing |
| How Marketing Works |
| What is Traditional Marketing |
| Difference Between Digital Marketing and Traditional Marketing |
| What is Go-to-Market Strategy and Its Fundamentals |
| Understanding Content Marketing |
| What is ICP |
| How to Make ICP |
| What is STP |
| What is Segmenting |
| What is Targeting |
| What is Positioning |
| What are USPs |
| Understanding Funnel Marketing in Detail |
| What is Niche Marketing |
| Introduction to Graphic Designing |
| Psychology Behind Designs |
| Introducing AI Tools to Become a Creative Graphic Designer |
| Canva Tour for Perfect & Professional Designs |
| Video Editing Using Canva |
| Basics of Video Editing |
| Become a Pro-Level Video Editor Using CapCut |
| Introducing LinkedIn for Professionals |
| How to Build a Fascinating Profile on LinkedIn |
| LinkedIn Growth Hacking Techniques and Tools |
| How to Use LinkedIn to Generate Leads for Clients |
| How to Use LinkedIn to Get Clients |
| How to Use LinkedIn to Get a Job |
| What is YouTube Marketing |
| VSL Challenge |
| How to Optimize Your YouTube Channel |
| What is YouTube SEO |
| How to Do YouTube SEO |
| Introducing Personal Branding |
| How Personal Branding Can Help You Get Clients |
| How Personal Branding Can Help You Get a Job |
| 21-Day Video Challenge for Personal Branding |
Secret Strategies to Grow as a Personal Brand on LinkedIn, Instagram, and YouTube |
| Announce Your Freelance Business |
| How to Get Your First Client as a Fresher |
| Prayer of Gratitude |
| Effective Cold Calling Techniques to Get Clients |
| Effective Cold Messaging Techniques to Get Clients |
| The Art of Winning Meetings |
| Things to Consider Before a Meeting |
| How to Conduct a Successful Online Meeting |
| How to Conduct a Successful In-Person Meeting |
| What is a Discovery Meeting |
| What is a Strategic Meeting |
| What is a Closing Meeting |
| Introduction to GBP |
| Important Terms to Understand in GBP |
| How GBP Can Help Businesses Grow |
| How to Create a GBP Profile from Scratch |
| GBP SEO Optimization to Rank Higher on Google |
| Goal Setting to Get Clients and Build Portfolio |
| What is Content Writing |
| What is a Blog or an Article and How to Write It Effectively |
| How to Write Effective Content Using AI |
| How to Find Content Ideas |
| Introduction to Copywriting |
| How to Take References to Write Effective Copy |
| How to Use AI for Effective Copywriting |
| How to Use Powerful Words in Copywriting |
| Successful Advertiser Mindset |
| Basic Settings Before Running Meta Ads |
| How to Get Client Access to Your Meta Account |
| Tour of the Ads Manager Dashboard |
| Understanding Campaign Objectives According to the Client’s Need |
| Understanding Remarketing for Better Conversion |
| Research Like a Pro for Successful Campaigns |
| Become a Pro Copywriter for Successful Campaigns |
| How to Optimize Your Ads |
| Implementing Funnel Strategy in Your Meta Ads |
| Understanding the Difference Between Google Ads and Meta Ads |
| Important Integrations Before Running Google Ads |
| Understanding GTM and Setting Up Conversions in Google Ads |
| Understanding Keywords to Run Successful Search Campaigns |
| Understanding the Types of Google Ads |
| How to Do Research for Your Google Ads Campaign |
| Configuring Search Ad Campaigns |
| Configuring Display Ad Campaigns |
| Configuring YouTube Ad Campaigns |
| How to Optimize Google Ads for Better Conversions |
| How to Set Up Remarketing Campaigns |
| How to Make a Google Ads Strategy |
Earn While You Learn
-
Digital Marketing Fundamentals
-
Go-to-Market (GTM)
-
Graphic Designing
-
Social Media Marketing
-
LinkedIn Marketing
-
YouTube Marketing
-
Personal Branding
-
Start Your Freelancing Career
-
The Art of Winning Meetings
-
GBP
-
Content Writing
-
Copywriting
-
Meta Ads
-
Google Ads
-
The Art of Social Selling
-
1-Month Paid Internship
| Introduction to Digital Marketing |
| How Marketing Works |
| What is Traditional Marketing |
| Difference Between Digital Marketing and Traditional Marketing |
| What is Go-to-Market Strategy and Its Fundamentals |
| Understanding Content Marketing |
| What is ICP |
| How to Make ICP |
| What is STP |
| What is Segmenting |
| What is Targeting? |
| What is Positioning |
| What are USPs |
| Understanding Funnel Marketing in Detail |
| What is Niche Marketing |
| Introduction to Graphic Designing |
| Psychology Behind Designs |
| Introducing AI Tools to Become a Creative Graphic Designer |
| Canva Tour for Perfect & Professional Designs |
| Video Editing Using Canva |
| Basics of Video Editing |
| Become a Pro-Level Video Editor Using CapCut |
| Introduction to Lighthouse Strategy |
| Instagram Growth Masterclass Day 1 |
| Instagram Growth Masterclass Day 2 |
| Prompt Engineering to Master AI |
| How to Find Content Ideas to Create Killer Audience Engagement |
| A Positive Mindset Brings Positive Results – Mindwash Session |
| Create a High Performing Social Media Content Strategy |
| Building a Content Calendar |
| How to Manage Social Media Like Brands |
| How to Find USPs Using AI |
| How to Do Strategic Planning |
| Social Media Planner Assignment |
| 30-Day Social Media Calendar Building Challenge |
| Introducing LinkedIn for Professionals |
| How to Build a Fascinating Profile on LinkedIn |
| LinkedIn Growth Hacking Techniques and Tools |
| How to Use LinkedIn to Generate Leads for Clients |
| How to Use LinkedIn to Get Clients |
| How to Use LinkedIn to Get a Job |
| What is YouTube Marketing |
| VSL Challenge |
| How to Optimize Your YouTube Channel |
| What is YouTube SEO |
| How to Do YouTube SEO |
| Introducing Personal Branding |
| How Personal Branding Can Help You Get Clients |
| How Personal Branding Can Help You Get a Job |
| 21-Day Video Challenge for Personal Branding |
Secret Strategies to Grow as a Personal Brand on LinkedIn, Instagram, and YouTube |
| Announce Your Freelance Business |
| How to Get Your First Client as a Fresher |
| Prayer of Gratitude |
| Effective Cold Calling Techniques to Get Clients |
| Effective Cold Messaging Techniques to Get Clients |
| The Art of Winning Meetings |
| Things to Consider Before a Meeting |
| How to Conduct a Successful Online Meeting |
| How to Conduct a Successful In-Person Meeting |
| What is a Discovery Meeting |
| What is a Strategic Meeting |
| What is a Closing Meeting |
| Introduction to GBP |
| Important Terms to Understand in GBP |
| How GBP Can Help Businesses Grow? |
| How to Create a GBP Profile from Scratch |
| GBP SEO Optimization to Rank Higher on Google |
| Goal Setting to Get Clients and Build Portfolio |
| What is Content Writing? |
| What is a Blog or an Article and How to Write It Effectively? |
| How to Write Effective Content Using AI |
| How to Find Content Ideas? |
| Introduction to Copywriting |
| How to Take References to Write Effective Copy |
| How to Use AI for Effective Copywriting |
| How to Use Powerful Words in Copywriting |
| Successful Advertiser Mindset |
| Basic Settings Before Running Meta Ads |
| How to Get Client Access to Your Meta Account |
| Tour of the Ads Manager Dashboard |
| Understanding Campaign Objectives According to the Client’s Need |
| Understanding Remarketing for Better Conversion |
| Research Like a Pro for Successful Campaigns |
| Become a Pro Copywriter for Successful Campaigns |
| How to Optimize Your Ads |
| Implementing Funnel Strategy in Your Meta Ads |
| Understanding the Difference Between Google Ads and Meta Ads |
| Important Integrations Before Running Google Ads |
| Understanding GTM and Setting Up Conversions in Google Ads |
| Understanding Keywords to Run Successful Search Campaigns |
| Understanding the Types of Google Ads |
| How to Do Research for Your Google Ads Campaign |
| Configuring Search Ad Campaigns |
| Configuring Display Ad Campaigns |
| Configuring YouTube Ad Campaigns |
| How to Optimize Google Ads for Better Conversions |
| How to Set Up Remarketing Campaigns |
| How to Make a Google Ads Strategy |
| How to Set Up Pricing for Your Services |
| Ways to Make Money Through Digital Marketing |
| How to Get Freelancing Clients Through LinkedIn |
| How to Get Freelancing Clients Through Freelancing Sites |
| How to Get Freelancing Clients Through Google, Facebook, and Instagram |
| Job Interview Preparation – Day 1 |
| Job Interview Preparation – Day 2 |
| Job Interview Preparation – Day 3 |
Earn While Your Learn
Tools You Will Learn
6 Reasons to Learn Digital Marketing with Us
Expert Faculty
Expert Faculty
At NurturingCubs, we are both a digital marketing agency and an academy, so you’ll learn from industry professionals and subject matter experts. Our faculty members have extensive experience in digital marketing, including SEO, social media marketing, content strategies, and paid campaigns. They have successfully driven digital growth for businesses across various industries, consistently delivering measurable results and helping brands grow online.
Career Opportunities
Career Opportunities
As both an academy and an agency, we provide students with opportunities to work on our client projects and earn money. Exceptional students may even be offered full time roles within our agency. Additionally, through our strong ties with other companies, we help students secure internships, freelance work, and full-time positions.
