Meta and Google Ads Course
Learn Meta and Google Ads in Just 2 Months
Course Description
Everyone uses social media and Google, and businesses know they need to advertise where their customers spend their time. But creating impactful Meta and Google ad campaigns requires expertise and strategic planning.
That’s where you come in.
Our two-month course will teach you how to create and manage high-performing campaigns on platforms like YouTube , Instagram, Facebook, Google Search, and Google Display to maximize ROI (Return on Investment) and ROAS (Return on Ad Spend).
Facts About Meta & Google Ads Course
Rising Global Demand for PPC Specialists
High-Paying Career Opportunities
Why Join NCA's Meta & Google Ads Course?
Learn how to create powerful ad campaigns that deliver real results. Our course focuses on using data, AI tools, and smart strategies like competitor research and precise audience targeting to help you succeed in the world of digital advertising.
Learn Cross-Platform Ad Synergy
AI-Powered Ad Strategy
Data-Driven Insights Mastery
Funnel Design Expertise
Remarketing Across Platforms
Platform-Specific Ad Optimization
Precision Audience Targeting
Competitor Ad Strategy Analysis
Video Ad Campaign Expertise
Ad Copy Psychology Training
Real-Time Crisis Management
Hands-On Ad Campaign Projects
Modules You Will Learn
Our Meta and Google Ads course is designed to equip you with the skills to create and manage impactful ad campaigns. Learn everything from ad setup and right audience targeting to advanced optimization strategies. Gain practical expertise to drive results and grow businesses effectively.
| Successful Advertiser Mindset |
| Basic Settings Before Running Meta Ads |
| How to Get Client Access to Your Meta Account |
| Tour of the Ads Manager Dashboard |
| Understanding Campaign Objectives According to the Client’s Need |
| Research Like a Pro for Successful Campaigns |
| Understanding Remarketing for Better Conversion |
| Creating Custom and Lookalike Audiences |
| Audience Segmentation for Better Results |
| Implementing Funnel Strategy in Your Meta Ads |
| Setting Up Meta Ads Campaigns |
| Ad Placement Strategies |
| Budgeting and Bidding Techniques |
| Structuring Ad Sets Effectively |
| Monitoring Campaign Performance |
| Become a Pro Copywriter for Successful Campaigns |
| Designing Engaging Ad Creatives |
| Writing Effective Ad Headlines and Descriptions |
| A/B Testing Ad Creatives |
| Using AI Tools for Ad Copywriting |
| How to Optimize Your Ads |
| Identifying and Scaling Top-Performing Ads |
| Adjusting Budget and Bids for Maximum ROI |
| Troubleshooting Common Ad Issues |
| Analyzing Ad Performance Data |
| Understanding the Difference Between Google Ads and Meta Ads |
| Important Integrations Before Running Google Ads |
| Understanding GTM and Setting Up Conversions in Google Ads |
| Understanding Campaign Objectives |
| Budgeting and Bidding Strategies in Google Ads |
| Understanding Keywords to Run Successful Search Campaigns |
| How to Do Research for Your Google Ads Campaign |
| Keyword Matching Types |
| Negative Keyword Strategy |
| Building a Keyword Strategy for Campaigns |
| Configuring Search Ad Campaigns |
| Configuring Display Ad Campaigns |
| Configuring YouTube Ad Campaigns |
| Ad Group Structuring |
| Ad Placement and Targeting Options |
| How to Optimize Google Ads for Better Conversions |
| How to Set Up Remarketing Campaigns |
| Using Audience Insights for Better Targeting |
| Dynamic Remarketing Campaigns |
| Campaign Automation Techniques |
| How to Make a Google Ads Strategy |
| Cross-Platform Advertising Integration |
| Competitor Ad Analysis |
| Advanced Reporting Techniques |
| Continuous Improvement and Strategy Refinement |
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Meta Ads Fundamentals
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Audience Research and Targeting
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Campaign Setup and Execution
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Ad Creatives and Copywriting
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Optimization and Scaling
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Google Ads Fundamentals
-
Keyword Research and Strategy
-
Campaign Setup and Execution
-
Optimization and Remarketing
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Advanced Advertising Strategies
| Successful Advertiser Mindset |
| Basic Settings Before Running Meta Ads |
| How to Get Client Access to Your Meta Account |
| Tour of the Ads Manager Dashboard |
| Understanding Campaign Objectives According to the Client’s Need |
| Research Like a Pro for Successful Campaigns |
| Understanding Remarketing for Better Conversion |
| Creating Custom and Lookalike Audiences |
| Audience Segmentation for Better Results |
| Implementing Funnel Strategy in Your Meta Ads |
| Setting Up Meta Ads Campaigns |
| Ad Placement Strategies |
| Budgeting and Bidding Techniques |
| Structuring Ad Sets Effectively |
| Monitoring Campaign Performance |
| Become a Pro Copywriter for Successful Campaigns |
| Designing Engaging Ad Creatives |
| Writing Effective Ad Headlines and Descriptions |
| A/B Testing Ad Creatives |
| Using AI Tools for Ad Copywriting |
| How to Optimize Your Ads |
| Identifying and Scaling Top-Performing Ads |
| Adjusting Budget and Bids for Maximum ROI |
| Troubleshooting Common Ad Issues |
| Analyzing Ad Performance Data |
| Understanding the Difference Between Google Ads and Meta Ads |
| Important Integrations Before Running Google Ads |
| Understanding GTM and Setting Up Conversions in Google Ads |
| Understanding Campaign Objectives |
| Budgeting and Bidding Strategies in Google Ads |
| Understanding Keywords to Run Successful Search Campaigns |
| How to Do Research for Your Google Ads Campaign |
| Keyword Matching Types |
| Negative Keyword Strategy |
| Building a Keyword Strategy for Campaigns |
| Configuring Search Ad Campaigns |
| Configuring Display Ad Campaigns |
| Configuring YouTube Ad Campaigns |
| Ad Group Structuring |
| Ad Placement and Targeting Options |
| How to Optimize Google Ads for Better Conversions |
| How to Set Up Remarketing Campaigns |
| Using Audience Insights for Better Targeting |
| Dynamic Remarketing Campaigns |
| Campaign Automation Techniques |
| How to Make a Google Ads Strategy |
| Cross-Platform Advertising Integration |
| Competitor Ad Analysis |
| Advanced Reporting Techniques |
| Continuous Improvement and Strategy Refinement |
Tools You Will Learn
6 Reasons to Learn Meta and Google Ads with Us
Expert Faculty
Expert Faculty
At NurturingCubs, we are both a digital marketing agency and an academy, so you’ll learn from industry professionals and subject matter experts. Our faculty members are industry professionals who specialize in running impactful Meta and Google Ads campaigns. They have managed ad budgets across various industries, delivered exceptional ROI, and helped businesses achieve measurable growth.
Career Opportunities
Career Opportunities
As both an academy and an agency, we provide students with opportunities to work on our client projects and earn money. Exceptional students may even be offered full time roles within our agency. Additionally, through our strong ties with other companies, we help students secure internships, freelance work, and full-time positions.
